Strategic UX & Product Research
Foundational, generative, evaluative, and competitive research that reveals customer needs, behaviors, mental models, and opportunities—and connects them directly to product and business decisions.
Human insight × emerging technology
Designing better ways for people and AI to work together.
LULABS helps organizations understand people, rethink workflows, shape better products, and adopt AI responsibly—turning complexity into clear, human-centered strategy.
25+ years experienceEnterprise + AIResearch → strategy
What LULABS does
Technology changes quickly. Human needs, organizational realities, and trust determine whether it creates real value.
LULABS brings research, systems thinking, product strategy, and facilitation together to help teams decide what to build, how work should change, where AI belongs, and what people need to succeed.
Services
From unanswered questions to actionable direction.
Engagements can stand alone or combine into a focused program of research, strategy, and implementation guidance.
Human-AI Work Design
Map how work happens today, identify where AI can augment people, and redesign roles, workflows, decision points, and experiences for effective human-AI collaboration.
AI Strategy & Responsible Adoption
Move beyond AI experimentation. Evaluate use cases through human needs, trust, risk, value, and organizational readiness to create practical adoption strategies.
Workflow & Automation Innovation
For teams and small businesses: uncover repetitive work, friction, and service gaps; identify automation and agent opportunities; and preserve the human moments that matter.
Research Strategy & Team Enablement
Build research roadmaps, operating models, prioritization frameworks, customer programs, and ways of working that make insights more strategic and more likely to influence decisions.
Executive Workshops & Facilitation
Structured sessions that align leaders, make ambiguity visible, synthesize evidence, generate possibilities, and move groups from competing perspectives to shared direction.
How we work
Start with the human system, not the technology.
LULABS does not begin with "Where can we add AI?" We begin with the work, people, goals, constraints, decisions, and experiences that need to improve.
Understand
Clarify the decision, study customers and stakeholders, and build a grounded picture of the current system.
Frame
Turn evidence into opportunity areas, principles, behavioral models, journeys, workflows, or strategic choices.
Reimagine
Explore where technology can remove friction, expand capability, support judgment, or create entirely new ways of working.
Align
Bring leaders and teams together around a shared direction, priorities, tradeoffs, and measures of success.
Activate
Translate strategy into practical next steps: product decisions, research roadmaps, pilots, workflow changes, or adoption plans.
25+
years across UX research, enterprise technology, product strategy, and human-centered innovation
5
U.S. patents in user interface design
0→1
product and research leadership across emerging platforms, automation, and new ways of working
Global
experience with enterprise customers, leaders, and cross-functional teams
Founder
Lulit Bezuayehu
Founder & Human-AI Work Design Strategist
Lulit is a UX research leader, strategist, facilitator, and educator with more than 25 years of experience helping organizations understand people and translate insight into better products, workflows, and decisions.
Her career spans enterprise software, developer platforms, no-code automation, Human Capital Management, AI-enabled experiences, and organizational strategy. She has held research and leadership roles at Google Cloud, Oracle/PeopleSoft, Atlassian, and Ziff Davis, and today leads LULABS.
Her work sits at the intersection of human behavior, systems thinking, emerging technology, and business strategy—with a particular focus on how AI changes work, trust, decision-making, and the capabilities people need.
Google CloudOracleAtlassianZiff Davis
Selected contributions
Research craft, innovation, and education.
Inventor
Named inventor on five U.S. patents in user interface design for complex enterprise systems.
Published researcher
Co-author of Icon Metaphors for Global Cultures, with work spanning global UX and accessibility.
Product innovation
Led foundational and 0→1 research for enterprise products, no-code application development, automation, and AI-enabled workflows.
Customer leadership
Created and co-led Oracle's Human Capital Management Customer Advisory Board, connecting enterprise leaders directly to product strategy.
Learning & facilitation
Build capability, not just deliverables.
LULABS designs practical learning experiences for executives, product teams, educators, schools, and community organizations.
Discuss a custom workshop →01
Human-Centered AI
Understanding AI through human needs, workflows, trust, and responsible adoption.
02
Design Thinking
Hands-on problem framing, customer empathy, ideation, prototyping, and learning.
03
UX Research Fundamentals
How to ask better questions, choose methods, learn from people, and turn evidence into decisions.
04
AI Literacy & STEM Learning
Accessible, engaging programs that help learners understand and shape emerging technology.
Who we partner with
Enterprise product & design teams
AI & emerging technology teams
People / HR & workforce leaders
Small businesses redesigning operations
Schools, nonprofits & educators
Leaders navigating ambiguity
Have a complex question?
Let's make the next move clearer.
Whether you are shaping an AI product, redesigning work, building a research strategy, or figuring out where automation can genuinely help, LULABS can help you move from assumptions to grounded direction.
lulit@lulabs.com